WORK SELECTION RESUMEMORE WORK
Hey! I'm Adela, a Prague/ London-based multidisciplinary graphic communication designer.
I create visual identities, user experiences and creative projects rooted in research and strategy to ensure they reach the targeted audience and effectively communicate the intended message.
I’m always up for a new challenge. In the last four years, I've worked with businesses of all types, from startups, designers, studios, and passionate business owners to more corporate brands, bringing ideas to life from the initial strategy to the final launch. I have experience working in both print and digital.
I enjoy learning new things, always challenging and evolving my practice through new tools and experiences. Recently, I completed my MA graphic communication design degree at UAL, Central Saint Martins.
GET TO KNOW MY BACKGROUND
See more of my work on Instagram
Linkedin
adelajulis@gmail.com
A DOSE OF GOOD FEELIINGS
Job application task
merch & branded elements
A dose of good feelings
To complete the task, I designed a set of branded graphics that align with Mother Root’s visual identity. The goal was to create fun, personality-driven visuals with a touch of humour—memorable, funky, and versatile enough to be applied across both digital and printed formats. I began by defining key goals for the designs before diving into the creative process.
GOALS:
✸ A fun merch that aligns with the company’s visual language and communication strategy
✸ Create an identity for the merch that can be applied to printed and digital space, and social media
✸ Create adaptable visuals that can evolve and expand further as the company grows (space for adding colours, faces, shapes)
✸ Evoke good feelings and emotions in the audience
✸ Positive, friendly, welcoming vibes
✸ Easy and simple yet smart and striking to make impact and memorable visuals
✸ Emphasise community by creating a set of characters that can be expanded